Archive for December, 2009
The Real CO2 Footprint of a Product?
We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.
The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.
Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.
Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.
Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?
Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.
Green Tech
Is it Green? – A Shopper’s Guide to Buying Eco-Friendly Products
Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.
In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.
But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.
[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]
Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.
To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:
1) Above all, use common sense. Ask yourself …
- Is the product friendly to the planet?
- Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
- Is it nontoxic, recycled, cruelty-free and/or fair-trade?
2) Look for Certifications/Associations
Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.
- Household Products — Green Seal; Certified Biodegradable
- Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
- Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
- Wood — Forest Stewardship Council
- Green Business Practices — Green America Approved
3) Read the Ingredient List
If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.
4) Is the Product Fair Trade Certified?
Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)
5) Is the Product Vegan or Vegetarian?
According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.
Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!
Report Links:
Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)
Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.
Temple Mecca Black Stone
It doesn’t matter what size it is, your farm is an ever increasing asset, even more so if you can provide chemical free, clean food. Australian conventional food prices are forecast to quadruple in price over the next five years. The reason is Asia. We are in the middle of a global revolution in the way we think, eat and live. This week I received this news from Craig Sobey who has recently toured China with representatives from five city councils, Austrade and Regional Development Victoria and reports that there is a real opportunity for all to take a significant market share in this period. Basically, if it is Australian and premium quality there is a ready market. Australia is seen as a source of safe food regardless of whether it is organic or conventional. At this stage price does not appear in the conversation, just consistent supply and traceability. The interest in all products represented included convenience food packages (pre-cooked), meats, dairy, wines etc. Did you know: However there is real interest in China for organics (which they refer to as Green Food) and particularly food safety/ traceability which is the paramount concern for all serious buyers they met. A new Australian wide network (not for profit) company is being formed for all sections of the organic market. This is so that a pool of members can tackle the export markets together. Its goal is to give you an export premium to help make membership very appealing. The time is ripe for all growers to stop and think about the future of their farming. What choice will you make? Your future will depend on it. Even if all of Australia’s certified organic farmers, processors etc. were to unite they could not supply the market in China alone and therefore there is untapped potential over the next ten to twenty years to be further developed. Farming Secrets is a club for farmers who want to farm healthier and more profitably. Farming Secrets reconnects them with the experts through supporting them with one to one help and constant support from experts in order to fast track their farming goals that much quicker. Hugo Disler For More information about Natural and Organic Farming visit http://www.farmingsecretsblog.com To discover the secrets of natural and profitable farming, visit http://www.farmingsecrets.com
GLOBAL'S WARMING
How to NOT Be One of Them – Farmers Are Being Pushed to Increase in Size Or Get Out!
It doesn’t matter what size it is, your farm is an ever increasing asset, even more so if you can provide chemical free, clean food. Australian conventional food prices are forecast to quadruple in price over the next five years. The reason is Asia. We are in the middle of a global revolution in the way we think, eat and live. This week I received this news from Craig Sobey who has recently toured China with representatives from five city councils, Austrade and Regional Development Victoria and reports that there is a real opportunity for all to take a significant market share in this period. Basically, if it is Australian and premium quality there is a ready market. Australia is seen as a source of safe food regardless of whether it is organic or conventional. At this stage price does not appear in the conversation, just consistent supply and traceability. The interest in all products represented included convenience food packages (pre-cooked), meats, dairy, wines etc. Did you know: However there is real interest in China for organics (which they refer to as Green Food) and particularly food safety/ traceability which is the paramount concern for all serious buyers they met. A new Australian wide network (not for profit) company is being formed for all sections of the organic market. This is so that a pool of members can tackle the export markets together. Its goal is to give you an export premium to help make membership very appealing. The time is ripe for all growers to stop and think about the future of their farming. What choice will you make? Your future will depend on it. Even if all of Australia’s certified organic farmers, processors etc. were to unite they could not supply the market in China alone and therefore there is untapped potential over the next ten to twenty years to be further developed. Farming Secrets is a club for farmers who want to farm healthier and more profitably. Farming Secrets reconnects them with the experts through supporting them with one to one help and constant support from experts in order to fast track their farming goals that much quicker. Hugo Disler For More information about Natural and Organic Farming visit http://www.farmingsecretsblog.com To discover the secrets of natural and profitable farming, visit http://www.farmingsecrets.com
Food & Technology Key
How to NOT Be One of Them – Farmers Are Being Pushed to Increase in Size Or Get Out!
Reduce – The Holy Grail
The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.
That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.
The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.
Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.
Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.
These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.
Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.
Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.
Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.
Bucks USA economic trends - Green technology
The Real CO2 Footprint of a Product?
We’ve certainly seen quite a few companies come out and say that their manufacturing facilities have a zero impact on the environment, meaning zero footprint, but indeed, there is much controversy on how to determine what a zero foot print is. It’s almost impossible to get to zero, even if a company goes and plants 10,000 trees over the course of 5-years.
The other day at a Think Tank meeting, we were talking about how to establish a complete CO2 discharge chain of a product, including all its components in the process of making it. From the wrappers, card board box, printing, assembly, energy to do all that, the distance the people traveled to work in what type of cars, etc. I mean really narrowing down the actual discharges.
Not because we are Global Warming alarmists, but because we feel it is not exactly correct for a company to claim Zero Emissions. And that we must have a more realistic view of the total process, Supply chain and all.
Many companies like Dell in Texas have stated that they have finally achieved zero emissions, but they were attacked for stating that, why? Because, everyone has a different concept of what nothing is. In other words we are all out there fighting over nothing and that makes no sense to anyone, no matter how you figure it.
Indeed, we should be applauding Dell for their solar panels, LEEDs certified warehouses and assembly plant and all their hard work and meaningful dedication to do the right thing. And yet, we are not doing that are we? Instead we find people attacking businesses, even those that go out of their way, spending millions of dollars to do the right thing. I ask are we doing the right thing by allowing persnickety environmental complainers to attack America’s greatest companies?
Lance Winslow – Lance Winslow’s Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.
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